Landing page analytics is like using GPS for driving—it puts you on the fastest route to success. No matter how short your campaign or how small your business is, analytics can make your landing pages shine and succeed!
Create Your Landing Page
Every interaction on your landing page is on record with our comprehensive analytics dashboard. Stay ahead of your competition by measuring key performance indicators (KPIs) such as visits, visitors, conversions, and conversion rate.
Understanding your audience is the key to unlocking personalized landing page campaigns that can enhance the user experience, improve landing page engagement, and ultimately result in better conversion rates.
Landing page marketing success lies in sending the right people to the right channels. Before making any changes, identify which medium is driving the most traffic to your landing page.
Tailoring your landing page for a global audience begins with understanding the locations from which your customers access it. Improve your landing page targeting strategy with reliable data.
Learning about visitors' device preferences—mobile, desktop, or tablet—can guide you in customizing their landing page experience.
An important part of analyzing your landing page is evaluating whether individual landing page elements such as forms and pop-ups are also working towards the landing page goal. Since both these elements play an integral role in capturing leads and driving conversions, ensuring their effectiveness is crucial for maximizing the page's overall success.
Landing page popups are super easy to build and configure. But are they effective in getting those precious leads or preventing users from bouncing away? Find out with our exclusive popup analytical reports.
Landing page form success = landing page success. Our comprehensive form analytics allow you to analyze user interactions and identify areas where leads may be slipping away without submitting.
Uncertain about your CTA button's placement or how form position affects completion rate? Our heatmaps, scroll maps, and attention maps have all the answers you need. Leverage these powerful tools to optimize your landing page design strategy for maximum engagement.
Where on your landing page are users clicking or interacting the most? Learn where to place your CTA buttons with heatmaps.
Have a long landing page? Wondering who's scrolling till the end? Learn the scrolling behavior of your users with scroll maps.
Which areas of your landing pages are getting more focus from users? The answer lies in your landing page attention map!
Landing page A/B testing can significantly help improve your conversions. But how do you quantify the results? Our A/B testing analytics can help you choose the winning variant and determine the effectiveness of the entire experiment.
Precisely learn how each personalization experience is performing in real time to make tweaks to your landing pages and audience strategy with personalization analytics.
From lead details to conversions and revenue, the built-in analytics dashboard in Zoho LandingPage is equipped to cater to every statistic you need to make your landing page marketing successful.
zoho crmWith Zoho CRM-integrated landing pages, tracking conversions that become customers and the revenue they generate is a breeze, all within your analytics dashboard.
Tired of toggling between your Google Ads campaigns and landing pages? Access the detailed metrics for your campaigns linked with landing pages, such as keyword performance, cost-per-click, total spend, revenue, and customers.
Centralize your lead management by integrating your landing page and pop-up lead data into a unified dashboard. Viewing all your leads in one place means you can streamline your workflow, ensure no lead is overlooked, and maximize your conversion potential.
Contrary to popular notion, landing pages aren't exclusive to PPC marketing. With our user-friendly SEO checklist, you can now boost the SEO ranking of your landing page and benefit from the organic traffic.